Integrated Systems

Evolve created their Integrated Business System that combines strategies to overcome staffing, client, and profitability issues. The system can be customized to address these three major areas at the same time by establishing a cause and effect analysis within your individual salon. We look at the total picture and analyze how one decision affects a multitude of facets in the salon.

Evolve

Three times a year we conduct business training seminars which provide industry leading education on salon management and development. The speed of information and technology is changing at a rate of once a year; if you are doing business the way you were last year your strategies are out of date!

This intense 3 day training program for salon owners is focused on retooling your salon for profitability. Participants will learn a proven stylist retention tool, how to read and manage financial statements, and how to identify your positioning in your marketplace.

You will leave the seminar with a complete 3 year business plan that includes financial forecasts, a complete marketing plan, and systems to spur motivation from your stylists. Along with the plan you will have prescheduled coaching sessions to insure a successful implementation into your everyday business environment.

View Past Seminar Topics

Empower

Empower focuses on motivating and training the salon's staff through hands-on career development instruction. Communication is a lost art in our industry today. At the 3 day Empower program we focus on teaching more effective ways to communicate with clients and co-workers. This program is designed to motivate Stylists who want to take their careers to the next level. They will learn a system that increases client retention, personal income and a reduction in personal debt. We focus on the 4 Vital Behaviors necessary to becoming a top income producer.

Empower provides a support pillar for salon owners because the pertinent information discussed at the Evolve Seminars is explained and discussed during the Empower meetings. This facilitates the implementation of any new ideas into the salon to guarantee success. The objective is to develop a well rounded stylist utilizing soft skills that ensures their success and growth of the salon.

Encore

Encore is a system designed to give your existing clients an incentive to visit the salon more often and spend more money each time they come in. Encore provides the marketing resources to implement the strategies discussed at the Evolve Seminars. Powered by Salonbuilder.com the technology becomes seamless for the salon owner to implement the promotions with a click of a button from their website. The Empower members are also educated on how the promotions work and how to communicate them to their clients. This guarantees the success of the promotion and the growth in your business.

System consists of:

Unique Client Experience Survey

Exclusive Quarterly Retail Promotions

Pre-booking Promotions

New Client Referral & Retention Systems

Cross Promotions to Increase the Average Service Dollar per Client

Mobile Marketing

"Evolving" Marketing Strategies

Benefits of an Integrated Business System

These 3 programs work in conjunction with each other to create our Integrated Business System which will increase the salon's profitability and truly create wealth for the salon owner. We believe in order to have sustainable growth the salon needs to become the Employer of Choice, Provider of Choice, and Investment of Choice. This is what Evolve's Integrated Business System accomplishes.

Mobile Marketing

Building your relationship with your salon clients is the name of the game. This is why salons need to move toward an intimate marketing vehicle. Society is using technology to communicate that was not readily available 3-4 years ago- Facebook, MySpace, text messaging, social networking sites, blogs, etc. Mobile phones have become the key communication tool because 85% of people have their mobile phones on them at all times, and 93% of text messages are read. Mobile Marketing is the new marketing medium that will build your relationship with your salon clients. It allows you to inform and update your clients with real time information. This medium is ideal for time sensitive promotions.

Powered by Zingr Communications the salon now can target clients with promotions that they request information on. Zingr is a tool that can perform mass text message campaigns along with filtration software to specifically target your clients with relevant promotions. The filtration software allows you to customize what specific categories you want to know that interest your clients.

For info on surveys and mobile marketing please email us: [email protected]

Example of categories

Day of the week they prefer appointments

Which services they want to know are being promoted

Which retail lines they want to know are on promotion

Birthday month

Which service provider they prefer

Ways salons have used this technology

It's Tuesday morning, just got a big cancellation. You now can go to Zingr and filter all the clients that like appointments on Tuesday and create a promotion to get them in for your openings, you send out a Mobile Marketing campaign to those specific clients. This allows you to promote time sensitive promotions. Not everyone is sitting at their computers for email marketing but 85% of people have their mobile phones on them and 93% of text messages are read. This gives you the best chance to make sure the promotions are read. Mobile Marketing is an opt-in marketing vehicle, your client request being part of the marketing campaign. This allows you to target your clients with specific information that is relevant to them. Doing this gives you a more efficient use of your marketing dollars because you know the message is being sent to a captive audience. Click here to be contacted by Zingr to setup a Mobile Marketing system Client Experience Survey

Our industry is no longer just about cutting and coloring hair, it is about providing an experience. The way to create sustainable growth is to provide value through an outstanding client experience. The Client Experience Survey is a tool to help receive feedback on the effectiveness of the experience your salon is providing. This survey will rate each service provider on the 4 Vital Behaviors for Sustainable Growth and determine the client's behavior in 3 Growth Indicators- Pre-Booking, Repeat Service, and Referral.

Quarterly the salon will receive a report on the surveys along with suggestions on what to focus on for improvement, if necessary.

For more information please email us: [email protected]

Referral & Retention

The Number of Clients Serviced is a Key Revenue Indicator. Getting more clients through the door, more often, and spending more money is "Marketing 101." The Referral & Retention system is designed to encourage the salons most loyal customers to refer friends and family to the salon. This word of mouth marketing has been employed for decades. What is traditionally missing in the salons is a system to retain the New Client. This system customizes 3 promotions to encourage the New Client pre-book there next 3 appointments. When a client visits the salon 3 times they are considered a retained client.

In partnership with Mound Printing we have designed a sepcialized print-on-demand system for printing marketing materials that will help keep your retention rate high. Click Here to send a signup request. Please provide your name and email in the request.

If you are already a member click the button to login to your account.

Pre-Booking

Frequency of Visit is a Key Revenue Indicator. How often a client comes into the salon is a determining factor for a profitable year or not. Just how the appointment is pre-booked could have a 20% swinging, positive or negative, in the salons sales. These promotions are designed to train your client how and when to book their appointments.

For more information please email us: [email protected]

Customized Service Promotions

Average Ticket is a Key Revenue Indicator. These customized promotions encourage clients to experience a variety of services the salon has to offer. Value added is the key to these promotions. We analyze where the opportunities are for growth in the salon- perming, smoothing, coloring, conditioning treatments, and other add on services; and create a value added promotion to encourage the client to experience something new. The goal is to create a promotion that will increase the overall average ticket by $5. On a quarterly basis, this can prove to dramatically increase the revenues for the salon over the course of the year.

For more information please email us: [email protected]